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Rat's Tale

基本信息
行业: 专业与公共服务
媒体:影视
投放:美国
风格: Minimalism
说明cnen
Solution
Working with street cast actors and shot over 3 long days, the vision for this film required an honest and uninfluenced approach to the series of vignettes. The situations were developed off the real life experiences of our Facebook cast actor, whom had zero acting experience. Authentic and raw, the film was about creating a no-holds-barred experience-fest that treated the target market with reverence and legitimacy.
BriefExplanation
In NZTA’s ‘Rat’s Tale’, we follow our bonafide hero through a series of his wildest adventures and ultimately land with him at his decision not to drive home after drinking one night. The spot sets about grabbing an audience of adrenaline loving bogans by the nuts and revelling in the thrill seeker life by showing just what you might be missing out on if you drink and drive.
制作信息
品牌:
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制作公司:
奖项
戛纳国际创意节 2018
入围 影视制作
Direction
戛纳国际创意节 2018
入围 影视制作
Cinematography
戛纳国际创意节 2018
入围 影视制作
Use of Original Music
The One Show 2018
优秀奖 影视制作
Craft - Editing / Single
The One Show 2018
优秀奖 影视制作
Craft - Direction / Single
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