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Bee Saving Paper

基本信息
行业: 公益与非盈利组织
媒体:设计与品牌
投放:波兰
风格: Minimalism
说明cnen
Synopsis
Bees and other pollinating insects are thought to be responsible for keeping 90% of all wild plants in existence. The pollination “services” provided by bees are estimated to have a global economic value of €150 billion. Unfortunately, bee numbers are declining. In fact, in Poland 222 out of 469 species are already on the verge of the extinction. The potential absence of bees poses a great risk not only to the economy but also to human prosperity. This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. All this makes bees have to fly much further in search of the plants they need. Long distances exhaust them. As a result, many of them lack the energy to survive, and they end up on the ground, dying.
Execution
Bee Saving Paper is an idea turned into a real product. It’s a custom material available for everyone via our website. It is a tool that can become many different things. And everything made of it, can save bees. Bee Saving Paper design is purely bee-centric. It contains a unique form of energy-rich glucose, is covered in water-based UV paint which is applied in patterns that are seen by bees as a meadow full of pollen and contains honey plant seeds. The paper has a double helpful function: the special kind of glucose in its structure doesn’t make the paper sticky, and gives bees a boost of energy. What the bee leaves behind once it’s revived and carries on its flight is a seed from one of its favourite plants – Lacy Phacelia. The plant seeds will grow a safe stop for the bees for the next season.
EntrySummary
Bees are of special importance in Poland. According to Warsaw University of Life Sciences the work of ‘pollinating services’ provided by bees in Poland has the value of 1.8 billion euro. Unfortunately, 222 out of 469* species of bees are on the verge of extinction in Poland. This dramatic decline is a result of multiple factors, including the extensive use of pesticides, rapid industrialisation and unprecedented urban development. As a result, bees have to fly much further in search of the plants they need. Long distances exhaust them. Consequently, many of them lack the energy to survive, and they end up on the ground, dying. *The IUCN Red List of Threatened Species in Poland
BriefWithProjectedOutcomes
Honey bees are the only animal species mentioned by name in polish legislative law. The law regulates cases like ownership of the beehives between beekeepers, but it is not efficient in regulating the extensive use of pesticides and rapid industrialisation that leads to dramatic decline of bee population in Poland.
BriefExplanation

Audience
Honey bees perform 80% of all pollination of cultivated crops. Their wellbeing is vital for the worldwide ecosystem. In Poland 222 out of 469 species of bees are on the verge of extinction. Bee Saving Paper not only disrupts the paper industry but also saves the life of bees.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 健康类
Animal Health
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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