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LIVE TEST SERIES

基本信息
行业: 汽车及相关服务
媒体:网络
投放:瑞典
风格: Minimalism
说明cnen
Creative Execution:
The idea was to carry out extreme tests of relevant product features, in a live setup, where the outcome could never be guaranteed.
The videos on YouTube were accompanied by ads and followed up by in-depth interviews with the engineers, both in printed and digital form.
One of the tests was also turned into a rich interactive 360° experience.
– The videos have + 100 million views on YouTube and been shared nearly 8 million times.
-Visitors on volvo trucks 360 website: 210,000
–Facebook followers increased from 16,000 to 330,000.
–YouTube subscribers increased from 3,500 to 90,000.
– Unique visits to Volvo Trucks' websites in Europe increased from 175,000 to 350,000 per month.
– + 20,000 reports about the videos in the media worldwide.
–126 million euros in earned media value.
– According to a survey, almost half of the truck buyers who have seen the videos say that it is now more likely that they would choose Volvo as their next purchase.
How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. They wanted to stir up excitement for all their new features, not only among customers, but also among a wide range of influencers like truck drivers, friends and family.
We created Volvo Trucks Live Tests, a series of videos testing new features of the trucks. Highly relevant for the core target group – but at the same time spectacular enough to attract a broad audience.
制作信息
品牌:
广告公司:
首席创意官:
文案:
美术指导:
设计:
制作公司:
制片:
导演:
其他职位:Creative Team: Tobias Nordstrom, Britta Malmberg
Music & Sound: Wooly Bully by The Sham & Pharaohs, Only Time (Ryan, Ryan, Ni Bhraonain) Performed by Enya, Adelphoi Adelphoi, Plop Plop, Plan8 Plan8, 750MPH 750MPH
奖项
戛纳国际创意节 2014
大奖 网络
ENGAGEMENT PLATFORM
戛纳国际创意节 2014
金奖 直效
Cars & Automotive Services
戛纳国际创意节 2014
金奖 推广活动
Online Advertising in a Promotional Campaign
戛纳国际创意节 2014
银奖 媒介应用
Use of Branded Content & Sponsorship
戛纳国际创意节 2014
银奖 媒介应用
Cars & Automotive Services
纽约国际广告节 2014
三等奖 Branded Entertainment
Automotive PRoducts & Services
The Kinsale Shark Awards 2014
银奖 整合营销
Best campaign using 3 or more media formats
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