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文案cnen
Do you like to drive ?
基本信息
行业: 汽车及相关服务
媒体:影视
投放:西班牙
语言:西班牙语
风格: Minimalism
制作信息
品牌:
广告公司:
导演:
其他职位:All cars get you from one place to another. Some are more luxurious, others less so, some more expensive and others cheaper, some more powerful and other not so...but what makes a BMW really different from the rest? All BMWs are designed with one aim in mind: to enjoy driving. Over and above the luxury, the exclusivity and the power...everything has been created so that the driver enjoys being at the wheel the utmost. So, the question that decides if your car is a BMW, and not just any other, is: "Love to drive?

This is the claim of the brand, its philosophy, its differential importance. The answer to that question is what separates drivers into two kinds: those who enjoy driving, and those who do not. And there are many ways to enjoy it, though there are some "common" examples which are easily identified with, and which perfectly transmit that sensation: a long pleasurable trip, enjoying the journey and the landscape, or winding down the window putting your hand out and playing with the wind, or...

Philosophy/Solution


This campaign expresses a unique message iin a very simple and exciting way: "BMW=Enjoy driving". The strength in the essence of this message is the ease with which "those moments" can be recognised and the power of fulfilment that they express.
奖项
El Sol. El Festival Iberoamericano de la Comunicación Publicitara 2001
铜奖
Vehicles & Accessories
最新更新
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