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Pride Shield

基本信息
行业: 公益与非盈利组织
媒体:网络
风格: Minimalism
说明cnen
Write a short summary of what happens in the digital or ambient execution or campaign.

Homophobic violence is on the rise. And for the International Day Against Homophobia and Transphobia, we aimed to show the importance of unity in the face of LGBTQ+ violence and the hope to stop it.

We conducted and filmed a ballistic experiment and fired a .45 caliber bullet on 193 Pride Flags (one for each country registered in the UN) aligned on metal wires spanning on 200 metres. A single flag would have stood no chance against the bullet. But with each flag, the bullet lost power, eventually stopping in its tracks. The Pride Shield - the only Pride Flag designed to stop violence was born.

The ballistic experiment became our hero video content piece and the flags that withstood the impact were turned into a traveling art piece symbolizing the importance of standing together in the face of violence.

Cultural/Context information for the jury

As we convince ourselves that the world is a more tolerant and accepting place, 72 countries criminalize same-sex relationships, 8 of which impose the death penalty.

May 17th is the International Day Against Homophobia and Transphobia and our objective was to help trigger discussions about the LGBTQ+’s community harsh realities. We needed to catch the attention of the widest audience possible in a time when some people might think that being a LGBTQ+ individual is no longer frowned upon.

Knowing that people tend to shut off when confronted with depictions of violence, we aimed at symbolizing the problem and the solution in an evocative, universal allegory.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
铜奖 户外
Displays
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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