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The World's First Baby Marathon

基本信息
行业: 家居与日用品
媒体:影视
时间:2017年8月24日
投放:南非
语言:英语
风格: Minimalism
说明cnen
Huggies designs a special distance-tracking device and promotes nappies for moving babies with a real-time 21km baby marathon


Turns out babies move around way more than anyone has ever realised. Studies suggest that once babies become mobile, they can cover anywhere between one and seven kilometers in a single day. Huggies® wanted to bring this fact to life and show moms that their moving babies need nappies designed specifically for the job. Think about it. You wouldn’t run a marathon in a pair of jeans, would you? Well, the same principle applies to diapers. And this is the logic that underpins The World’s First Baby Marathon.
Driven by real data collected by specially-designed, wearable distance-tracking devices, the campaign follows four ridiculously cute and decidedly amusing babies, as they crawl and toddle their way through twenty-one adult-length kilometers in the comfort of their own homes. The marathon plays out on the website (babymarathon.co.za) and their progress is packaged as four humorous, and sometimes rather dramatic, online episodes.

The result is a campaign that is part experiment, part product demo, part web series. The result is four babies wobbling bravely where no baby has wobbled before: The World’s First Baby Marathon. Brought to you by Huggies®. Comfy gear for moving babies.
制作信息
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后期制作:
其他职位:Music: Louis @ Produce
Sound Design: Theo @ Produce
Animation: Masters and Savant
链接:http://www.babymarathon.co.za
奖项
The One Show 2018
优秀奖 品牌娱乐
Online / Short Form - Campaign
The One Show 2018
优秀奖 影视
Online Films & Video / Varying Length Campaign
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