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I Wish My Son Had Cancer

I Wish My Son Had Cancer | Harrison's Fund | Archibald Ingall Stretton...
下载原始文件 下载原始文件 JPG | 2340x3720px
基本信息
行业: 公益与非盈利组织
媒体:平面
投放:英国
语言:英语
风格: Minimalism
说明cnen
Harrison Smith is six. He has Duchenne Muscular Dystrophy. There's no treatment, no cure and little hope. His Dad, Alex, set up Harrison's Fund to raise money for research. Not easy when no-one's heard of DMD, and you've got no budget. So he asked us to help. The Evening Standard offered space. It was a start. Then Alex told us something in passing. Something shocking. That sometimes, he wished his son had cancer instead. A disease people knew of. That was treatable and, possibly, survivable. We knew it would make a powerful story. With huge viral potential. So we ran it.
制作信息
品牌:
广告公司:
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美术指导:
摄影:
其他职位:Head Of Copy: John Vinton
奖项
戛纳国际创意节 2014
铜奖 平面
Copywriting
D&AD 2014
提名 广告文案
Writing for Press & Poster Advertising
Golden Award of Montreux 2014
金奖章 平面广告
Non Profit
The Kinsale Shark Awards 2014
金奖 平面/环境/户外
Print - Best copywriting
The Kinsale Shark Awards 2014
银奖 平面/环境/户外
Print - Charities & trusts
The Creative Circle Awards 2014
金奖 制作
Craft, Best Copy, single
The Creative Circle Awards 2014
银奖 制作
Best Charity/Public Service Press
Mobius Awards 2013
Mobius 平面
Charitable / Non-Profit Organizations
Mobius Awards 2013
证书 平面
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