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Destiny 2 Ghost Skill

基本信息
行业: 玩具与游戏
媒体:网络
投放:美国
风格: Minimalism
说明cnen
Execution
With the launch of Destiny 2, Activision faced a challenge: how do you make this massive, constantly expanding video game universe feel accessible to new fans? The game already had a character who helped you navigate its multiple worlds – Ghost. But more was needed to simplify this intimidating universe. So we brought Ghost to life inside your home with a free Amazon Alexa skill and physical product – launching through social, influencers, and takeovers on Amazon.com. Voiced by the in-game actor, the Destiny 2 Ghost Skill was designed to bridge the aesthetic of the in-game Ghost with Amazon Alexa's suite of products, bringing the character of Ghost out of the game and into your living room. With the skill, players are able to have a daily interaction with a video game character (whether they’re currently inside the game or not). As a first-of-its-kind experience, we’re paving the way for other gaming companies to see the potential in voice-enabled smart home devices to offer real utility to players, introducing a new breed of second screen experiences that never take you away from the game itself. The skill featured dozens of potential queries, each designed to accommodate the different Destiny 2 player types – social gamers, "lone wolf" gamers, and hardcore gamers, as well as gamers starting out for the very first time. To date, over a million interactions have occurred between players and Ghost, who is capable of providing over a million unique responses. Within the Alexa ecosystem, it’s the #1 Gaming Skill available and has resulted in over 400M in social and PR impressions and a 7x bump in Destiny 2 sales on Amazon.com when announced. Amazon was so impressed that they produced 4 nationally-run TV spots promoting the skill, giving us millions in free media support.
CampaignDescription
Destiny 2 is a massive and intimidating open world video game. To make the game more accessible to new players, we brought Destiny’s in-game guide, Ghost, to life inside your home with Amazon Alexa and a physical product. The most immersive gaming companion ever made, the skill uses live player data to enable a wide range of useful interactions with the game, such as custom recommendations based on previous gameplay, the ability to change armor and weapons in real time with simple voice commands, and easily call for help without taking your focus away from the game. All this while answering questions about the D2 universe with the voice of the in-game actor, seamlessly bridging the video game universe with the real world. The Destiny 2 Ghost Skill also serves as the first major Alexa skill that connects the billion-dollar console gaming industry with the growing smart home marketplace.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
银奖 数字制作
Innovative Use of Technology
The One Show 2018
优秀奖 知识产权
Integrated Digital & Physical Product
The One Show 2018
优秀奖 互动
Innovation in Interactive / Experiential
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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