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Let's distance

Let's distance | Lala Costa Rica and Guatemala | Havas
下载原始文件 下载原始文件 JPG | 2400x1500px
基本信息
行业: 非酒精饮料
媒体:网络
风格: Minimalism
说明cnen
Our regional client asked for a digital strategy for adapting to the COVID-19 pandemic. We did it through a trimestral strategy, that includes this idea. Our study reports that 62% of consumers consider that brands should take a stand on this new pandemic and help them get through it. So we decided to remind our Instagram fans the most important measure of all to fight this disease: social distancing. That is why we changed our Instagram feeds, and began to leave blank spaces between each post, so we create awareness and rise consciousness. Because we thought that, if Instagram posts could distance themselves, imagine what you can do.
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