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Touch the Rainbow

基本信息
行业: 糖果与零食
媒体:网络
投放:加拿大
风格: Minimalism
说明cnen
We invited people to see what happens when they touch the rainbow. To do that, we didn’t invent new touchscreen technology, or anything for that matter. We just asked people to touch their computer screens and watch as their finger played a starring role in five interactive online commercials. In the process we did manage to invent one thing: a completely new way to interact with an interactive medium.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
制作公司:
制片:
导演:
剪辑:
音乐:
音效设计:
其他职位:Digital Strategist: Zach Klein, BBDO Toronto, Toronto
Online Production: Lunch Inc/ Pixel Pusher, Lunch Inc/Pixel Pusher, Toronto
Visual Fx: James Andrews, AXYZ, Toronto
Visual Fx: Joel Saunders, AXYZ, Toronto
Colorist: Notch, Notch, Toronto
Visual Fx: Brodie McNeill, AXYZ, Toronto
Director of Marketing: Dan Alvo, Wrigley Canada, Toronto
Marketing Manager: Laura Amantea, Wrigley Canada, Toronto
Brand Manager: Thomas Tse, Wrigley Canada, Toronto
奖项
克里奥奖 2012
金奖 创新媒体
克里奥奖 2012
铜奖 内容与联系
D&AD 2012
提名 数字广告
Web Films
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
大奖
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
大奖 最佳媒介应用
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
大奖 零食
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FABulous奖
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FABulous奖 最佳媒介应用
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FABulous奖 零食
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB奖
Online Advertising
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB奖
Confectionery & Snacks
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB奖 最佳媒介应用
Online Advertising
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB奖 最佳媒介应用
Confectionery & Snacks
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB奖 零食
Online Advertising
FAB Awards (International Food and Beverage Creative Excellence Awards) 2012
FAB奖 零食
Confectionery & Snacks
The One Show 2012
银铅笔 广告创新
Innovation in Advertising / Single or Campaign
最新更新
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