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CLASSICAL BAND MERCHANDISE

基本信息
行业: 文化、娱乐与运动
媒体:推广与活动
投放:瑞士
风格: Minimalism
说明cnen
Describe the brief from the client:
The original brief was to develop merchandise that could be sold at shows of the Swiss Youth Symphony Orchestra. Secondly, it should be something that appeals to young people.

Promotion Development:
Young people show their love for their favourite bands by wearing tour shirts, hats and patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to show their love for classical composers in order to prove that classical music is not outdated and uncool. So a new collection of 'band merchandise' was created for classical composers and their musical pieces. These items featured a tailor-made design depicting an iconic scene of the piece or the mood the music gives to the audience.

Results:
Everybody embraced the new merchandise. All 3,000 T-shirts, 5,000 stickers, 1,500 patches and 500 hats were sold out after two shows. The income was used to finance a musical excursion for the 100-people-strong orchestra. A second series is now in production.

Relevancy to Product/Service:
It was extremely relevant for the young musicians as well as the young fans of the orchestra. All of a sudden, they could show their pride for what they do. Even young people who are not into classical music started to want the merchandise and, just through this, entered the world of classical music.
制作信息
品牌:
广告公司:
执行创意总监:
文案:
美术指导:
插画:
奖项
戛纳国际创意节 2014
银奖 推广活动
New Product Launch/re-Launch or Multi-Product Promotion
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