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Daddy

文案cnen
You'll never be quite the same.
基本信息
行业: 家居与日用品
媒体:影视
时间:1999年11月
投放:南非
语言:英语
风格: Minimalism
说明cnen
A usual morning where a father is shaving with adouble edge shaver, he kisses his daugter before leaving and the daughter says "Goodbye daddy". Whereas, with a Bic morning, after shaving with a Bic Orange, and after kissing his daughter before leaving, his daugter says "Goodbye mummy""

Context


Africa has a great shaving market potential but currently this market is dominated by double egde razors. Communication and business objectives were to change consummer behaviour to make them buy disposal one piece razors.

Philosophy/Solution


Demonstrates the one piece product superiority in a very emotional and implicated way in order to make the consumer try and prefers the one piece product.
制作信息
品牌:
广告公司:
文案:
美术指导:
制作公司:
导演:
奖项
戛纳国际创意节 2000
金奖
Toiletries & Pharmaceuticals
克里奥奖 2000
银奖
Toiletries/Pharmaceuticals
EPICA (Europe's Premier Creative Awards) 2000
优胜金奖
Toiletries & Health Care
Mondial de la Pub des Pays Francophones 2000
大奖
TV
Mondial de la Pub des Pays Francophones 2000
金奖
Television - Cinema
Eurobest - The European Advertising Festival
大奖
TV/Cinema
The Cresta Awards
大奖
Consumer Advertising
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