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The Reader

文案cnen
Building on the rich heritage that comes with the Bell's brand, this inspiring and heartwarming story forms a great foundation from which Greg has created another memorable piece of film. It had an overwhelming response on YouTube, receiving over a million views in a few days. It is now sitting on over two million views.
Illiteracy, not just in SA but globally, is a massive problem. People avoid these topics (especially in advertising) as they are sensitive. Greg saw an opportunity to take a very real issue and show – with warmth, humour, dignity and respect – one man’s courageous journey to overcome it. A lot of people walk this road and we are not even aware of it. This was an opportunity to recognise and embrace these courageous people and maybe even encourage a person or two out there to do it themselves.
It was important to find a fine actor, preferably unknown, so as to raise the credibility of the story. A huge array of emotions was required to make this story work in a positive and uplifting way.
基本信息
行业: 酒精饮料
媒体:影视
风格: Minimalism
制作信息
品牌:
广告公司:
制作公司:
导演:
奖项
FAB Awards (International Food and Beverage Creative Excellence Awards) 2014
FAB奖 电视广告
Alcoholic Drinks
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