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Crossroads

基本信息
行业: 食品
媒体:影视
风格: Minimalism
说明cnen
Write a short summary of what happens in the film

Set to Ennio Morricone’s majestic The Ecstasy of Gold from The Good, The Bad and The Ugly, we see a plucky and determined chicken on an arduous journey across an epic, snowy landscape. It has a date with destiny; a Christmas showdown at a lonely crossroads with a monstrous turkey. Naturally, our chicken comes out on top. Because if Christmas teaches us nothing else, it’s that turkey comes and goes - but chicken? Chicken’s here to stay.

Cultural/Context information for the jury

In the UK, everyone apart from vegans (who have nutroats) and the obscenely wealthy (who, I think, have goose) eats turkey on Christmas day. But that’s also pretty much the only day they eat turkey. The rest of the year, we all acknowledge that it’s pretty shit. Chicken on the other hand, is eaten every single other day. We’re crazy about chicken.

Please tell us about the social behaviour and/or cultural insights that inspired your campaign

Actual, normal, non-advertising people in the UK are sick of completely irrelevant, same-every-year, earnest, overly-emotional Christmas ads. Well, in my opinion anyway.

And in the absence of any meaningful, inherent connection between KFC and Christmas, we thought it would be fun to have a bit of fun at turkey’s expense.
制作信息
品牌:
广告公司:
奖项
戛纳国际创意节 2019
入围 影视
Social Behaviour & Cultural Insight
D&AD 2019
木铅笔 影视广告
TV Commercials 41-60 seconds
D&AD 2019
木铅笔 音效设计与音乐应用
Existing Music
最新更新
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