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Diversity

文案cnen
When you world lights up. EDF
基本信息
行业: 专业与公共服务
媒体:影视
时间:2005年2月18日
投放:法国
语言:法语
风格: Minimalism
说明cnen
While walking along a pavement, how do you push your way through hundreds of people in wheelchairs all moving along at top speed? How do you communicate with someone when they reply to you in sign language? How do you read a book written in Braille? So many situations through which this film is able to question our awareness and change our way of thinking, putting ourselves in the shoes of the disabled in our society.




On the 18th January last year the plan for a law entitled “for the equal rights and opportunities, participation and citizenship of the disabled”, was presented to the Senate.
While this project stipulates that for the next ten years public transport and indeed all community areas, whether they be public or private, must be accessible, by the end of 2004 EDF had already made all its reception centres accessible to the disabled.




EDF launches a new commercial to highlight its commitment to the cause of easier accessibility for the disabled. The company emphasizes that its reception centres are accessible to all from now on.

“The world is a much a harder place when it has not been designed for you”.
The film shows a world turned upside down where able bodied people realise to what extent the world can be difficult to cope with when it has not been specifically designed for them.
The film has been produced in such a way as to make this “upturned world” as natural as possible. The on-screen characters, whether they be in a wheelchair, deaf or visually impaired, are all handicapped comedians. The props, which have been specifically created for the film, highlight at all stages the reversal of this logic: traffic lights at a pedestrian crossing show the red and green man in a wheelchair, a library is decorated with a statue of a person in a wheelchair, advertising billboards display handicapped stars.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户经理:
制作公司:
导演:
其他职位:Account Director Bernard Sananès
Account Planner Brice Garçon
Agency Producer Corinne Dutoit
Music Company / Composer Aimee Mann
Advertising Manager Patrick Magd, Karim Stambouli, Anne-Laure Meynial-Coumaros, Marie-Jeanne Couly, Sandrine Le Douairon
奖项
Meribel Ad Festival - Central Europe Cristal Awards 2005

Public Top Ten
Meribel Ad Festival - Central Europe Cristal Awards 2005
Cristal
Public Interest campaigns
Prix Club des Directeurs Artistiques 2005
三等奖
Cinema Films
Prix de la Campagne Citoyenne 2005
获奖作品
Companies of private or public sector
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