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Audi - Parking Lot

基本信息
行业: 汽车及相关服务
媒体:影视
投放:美国
风格: Minimalism
说明cnen
EntrySummary
There are three elements of cultural context to explore to better understand Parking Lot: The first is the saccharine holiday ad. This is the ad that many marketers aim to create each year, attempting to stir up feelings of joy, belonging, and family. We didn’t want to make that spot. The second is the “it gift.” The exclusivity of this gift is often what builds children's excitement. Each year this is the gift that every child wants and every parent dreads searching for. The third element of cultural context is the stereotypical parking lot of the American mall during the holidays. This is a 6-story structure packed to the brim with screeching vehicles and crippling anxiety. This was where we found our opportunity.
BriefExplanation
A holiday trip to the mall escalates into a full-blown car race between two determined, Audi Sport driving fathers in search of a single, elusive parking space.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 影视
Online > Automotive
The One Show 2018
优秀奖 影视
Online Films & Video / Long Form - Single
最新更新
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