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Reimagine Zahra's World

基本信息
行业: 公益与非盈利组织
媒体:推广与活动
投放:阿拉伯联合酋长国
风格: Minimalism
说明cnen
Synopsis

The refugee crisis is in its seventh year. With media constantly showing pictures of derelict refugees, people have become de-sensitised to their plight. The public is unable to imagine a better world for the refugees*.This makes it extremely difficult for aid organisations to raise funds. Amidst this donor apathy, UNHCR needed to raise money for its Winter Assistance campaign to provide aid and core relief funds to refugee families. *A study conducted by Brad J. Bushman of the University of Michigan and Amsterdam, and Craig A. Anderson of Iowa State University, aimed to prove that “exposure to violent media reduces aid offered to people in pain.”
制作信息
品牌:
广告公司:
制作公司:
奖项
D&AD 2018
木铅笔 媒介应用
Use of Interaction
The One Show 2018
优秀奖 品牌娱乐
User-Generated Content
The One Show 2018
优秀奖 社交媒体
Social Engagement / User-Generated Content
The One Show 2018
优秀奖 社交媒体
Social Engagement / Community Building
戛纳国际创意节 2017
入围 推广活动
Co-Creation & User Generated Content
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