注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Drink Right, F*** Right

Drink Right, F*** Right | Skol | 韦柯 | Wieden+Kennedy
下载原始文件 下载原始文件 JPG | 3530x2353px
基本信息
行业: 酒精饮料
媒体:设计与品牌
时间:2018年
风格: Minimalism
说明cnen
Background

Skol Beats, the most beloved alcoholic beverage in Brazil, assigned us to come up with an idea that could convince young people to drink responsibly.

Describe the creative idea (40% of vote)

We came up with an argument young people couldn't ignore: overdrinking gets in the way of good sex. We made a movement out of this, called "Drink Right, F*** Right", and spread our message all over the country.

Describe the execution (40% of vote)

We created visuals to turn "Drink Right, F*** Right" into a movement. Our icons merged sex and drinking elements. Posters, patches, t-shirts, jackets, stickers, condoms and activations carried these elements across the country.

Then, we created characters to spice up the movement. They were the stars of Sutra Fail: a guide of non-sexual positions drunk people end up doing.

List the results (20% of vote)

Drink Right, F*** Right became the most talked about campaign in Skol Beats’ history. It reached a total of 39.4M people (75.8% of young Brazilians [20-34]) and got more than 194,000 PR mentions across the country. The movement also became a trending topic on Twitter for one entire week.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
客户企划:
制片:
其他职位:Product: Skol Beats
Creative: Lucas Succi, Lucas Saicali, Ana Blanes, Ana Luisa Clé, Matheus Sanches
Digital Producer: Maurício Yamaschita, Ricardo Barbin
Account: Alessandra Visintainer, Luiza Richarte
BI: Eliel Guilhen, Amanda Cândido
Media Plan: Thais Altschuller, André Chiapetta, Alex Bezerra, Gabriela Nascimento
Media Execution: Blinks
Client Approval: Lia Bertoni, Maria Fernanda Vilarinho, Lia Dutra, Alexandre Costa, Mariana Bier
奖项
戛纳国际创意节 2019
入围 设计
Promotional Item Design
最新更新
加载中...
赞助商