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基本信息
行业:	文化、娱乐与运动
媒体:	互动
投放:	新西兰
风格:	Minimalism

说明cnen
The Lions Rugby Tour was going to New Zealand – a once-every-12-years event. To maximise the publicity, All Blacks sponsor Steinlager found somewhere the fans and teams spent the most time: the airport. It bought every sign, in every terminal, and made them interactive. It then told its rivals Guinness – the Lion's sponsor – that it could have the signs for free. It just had to fight for them.

制作信息
品牌:	Lion
广告公司:	恒美 (新西兰 奥克兰)
制作公司:	恒美

奖项
	D&AD 2018 木铅笔 体验 Out-of-Home
	D&AD 2018 木铅笔 体验 Tech Led
	D&AD 2018 木铅笔 媒介应用 Use of Interaction