Fight for Territory
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基本信息 | |
行业: | 文化、娱乐与运动 |
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媒体: | 互动 |
投放: | 新西兰 |
说明cnen |
The Lions Rugby Tour was going to New Zealand – a once-every-12-years event. To maximise the publicity, All Blacks sponsor Steinlager found somewhere the fans and teams spent the most time: the airport. It bought every sign, in every terminal, and made them interactive. It then told its rivals Guinness – the Lion's sponsor – that it could have the signs for free. It just had to fight for them. |
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![]() | D&AD 2018 木铅笔 体验 Out-of-Home |
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![]() | D&AD 2018 木铅笔 体验 Tech Led |
![]() | D&AD 2018 木铅笔 媒介应用 Use of Interaction |
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