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Charge to Change

基本信息
行业: 汽车及相关服务
媒体:影视
时间:2020年8月
投放:泰国
语言:英语
风格: Minimalism
说明cnen
PUBLICIS EMIL THAILAND INSPIRES A NEW HABIT FOR THE PHEV USERS WITH THE CAMPAIGN CHARGE TO CHANGE
Publicis Emil Thailand, in partnership with Mercedes-Benz Thailand, encourage PHEV users to commute with cleaner energy by forming the new simple habit of charging, every day.
The volume of PHEV sold in Thailand has increased significantly since its first introduction. However, the technology’s perk as being able to reduce PM 2.5 emission is excessively underutilized. Digging into the matter, one of the root cause is that the owners of PHEVs are not acquainted to the habit of charging their vehicle, daily.
With that in mind, Mercedes-Benz Thailand and Publicis Emil Thailand set out on a campaign to create a new habit of charging the vehicle, believing the simple act from every PHEV owners’ effort will accumulate and create significant change in the air condition, hence the name of the campaign “Charge to Change”.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
文案:
美术指导:
客户主管:
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摄影指导:
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后期制作:
其他职位:Creative Group Head: Termsiri Pornsricharoenkul
Head of Business Unit Publicis Emil: Thanyaporn Teeraprapha
Senior Strategic Planner: Chattrin Mahaisavariya
Executive Producer: Chittraphon Iamphet
Assistant Director: Udomporn Jaichuen
Production Manager: Piyarat Thongbainoi
Casting: Soontree Sukjutamas
Stylist: Chayanuch Savekvattana
Location Manager: Pakin Siwalattanawalai
Colorist: Bundit Suksawas
Online Artist: Pichet Prasertsin
Sound Engineer: Danai Suthamcharee
最新更新
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