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Life Story

文案cnen
It doesn’t have to end like it began. Join us to fight for a child’s future
基本信息
行业: 公益与非盈利组织
媒体:影视
时间:2011年11月
投放:英国
语言:英语
风格: Minimalism
说明cnen
The viewer sees that Michael was a very angry and troubled teenager. As the film develops and he continues to get younger and younger we see he suffered abuse as a child. We also get a glimpse of the support he received from a Barnardo’s worker.

Brief Explanation
The ad, called 'Life story', explores five stages in the life of a 30-year-old man who has been supported by Barnardo's through years of abuse and difficulty. It starts with the man explaining that he is doing well, has a girlfriend and is expecting a baby. The ad then cuts to younger versions of the man, when he was an angry teen and before that, a scared boy. The ad ends with the line, "It doesn't have to end like it began. Join us to fight for a child's future."
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
摄影:
客户主管:
客户主任:
客户经理:
客户企划:
制作公司:
制片:
导演:
摄影指导:
剪辑:
音乐:
音效设计:
后期制作:
其他职位:Creatives: Mel Lynch, Rory Hall
Team Manager: Charlotte Bowden
Strategic Business Lead: Helen James
Strategy Director: John Harrison
Arrangement: Wave
Uk Director Of Marketing And Business Change (Barnardo's): Diana Tickell
奖项
戛纳国际创意节 2012
银奖 影视
Fundraising & Appeals
D&AD 2012
黄铅笔 影视广告
TV Commercials 61-120 seconds
The Kinsale Shark Awards 2012
金奖 电视广告
Public Service & Charity
EACA Care Awards 2012
Non-profit organisations & non-governmental bodies
British Arrows 2012
金奖
The John Webster Award for Best New Creative Team
British Arrows 2012
金奖
Charity
British Arrows 2012
银奖
Best 30-60 Second TV Commercial
British Arrows 2012
银奖
Best 60-90 Second TV Commercial
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