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Fuck The Poor

文案cnen
We know you care. Please care enough to give.
基本信息
行业: 公益与非盈利组织
媒体:影视
时间:2014年3月
投放:英国
风格: Minimalism
说明cnen
Story
A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement.
Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him.
Philosophy
The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
制作公司:
制片:
导演:
摄影指导:
剪辑:
音效设计:
后期制作:
其他职位:Agency Executive Producer: Colin Hickson
Head of Art: Andy Breese
奖项
D&AD 2015
石墨铅笔 直效
Direct Response/Film Advertising
The Kinsale Shark Awards 2014
银奖 影视
Return on investment
The Kinsale Shark Awards 2014
铜奖 媒介应用
Viral film designed for user-distribution
最新更新
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