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Connected Room

Connected Room | Northwell Health | 智威汤逊 | JWT
下载原始文件 下载原始文件 JPG | 4000x2836px
基本信息
行业: 美容与健康
媒体:设计与品牌
投放:美国
风格: Minimalism
说明cnen
CampaignDescription

Create a hospital room that helps patients feel at home, and in turn,recover faster.? The Connected Room is a system of smart, interactive pictureframes, hung in each hospital room, that lets patients displayphotos of friends and family.? Via our custom interface, patients can choose photos from theirsocial media accounts, and upload them directly to the frames.? Photos can also be sent to any patient room directly in real-timeusing a custom email address.
Execution

Framed digital tablets are installed on each patient’s wall and placed bytheir bedside. The patient is able to display their own photo on each frameusing their own mobile device through Northwell’s web interface.? The system is wirelessly connected to AWS (Amazon WebServices) for all data and programming and can pull data frommultiple social media sources.? The modular interface is compatible across all the latest webbrowsers.? The system can accommodate any number of rooms, frames andusers.? These frames can work individually or in a group settingcompletely configurable via web admin tool.
Strategy

Being in a stark white hospital room can oftentimes make patients feeldepressed. So by surrounding them with objects that make them morecomfortable, they are able to focus more on healing.? When your mental state is good, your physical state improvesmore rapidly.? By bringing a piece of home into the hospital, we will bringpatients home faster.
BriefWithProjectedOutcomes

- The Health Insurance Portability and Accountability Act (HIPAA) limits our ability to share real patient information including feedback and results.
Outcome

- Due to the Health Insurance Portability and Accountability Act (HIPAA) we can not provide result information pertaining to patients
Relevancy

The Connected Room is a series of smart, interactive picture framesinstalled in hospital rooms. The in-room immersive experience is unique toeach patient and designed to promote faster mental and physical healing.? Each patient’s social media content is uploaded to frames hungacross the room, surrounding the patient with a familiar setting.? The usual sterile and frightening environment of the hospital roomturns personal and safe, putting patients at ease.
BriefExplanation


Synopsis

It is Northwell Health’s goal to make patients feel more comfortable inhospital rooms, so that they would hopefully heal faster and return homemore quickly.? Northwell health is one of the largest and most technologicallyadvanced health systems in the world, with 61,000 employees, 550 clinician centers and 21 hospitals.? In their continued pursuit to raise the standard of healthcare, theylook for new breakthroughs every day.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
美术指导:
客户主管:
客户经理:
制片:
剪辑:
其他职位:Director of Technology, Kamran Aslam, J. Walter Thompson New York
Director of Digital , Jennifer Usdan McBride, J Walter Thompson New York
Executive Digital Producer, Zeynep Cingir, J Walter Thompson New York City
Quality Assurance Manager, Sujay Debsikdar, J Walter Thompson New York City
Strategist, Marina Pen, J. Walter Thompson New York
Business Director, John Danbeck, J. Walter Thompson New York
Senior Interactive Art Director, Vitor Veras, J. Walter Thompson New York
Chief Marketing Officer, Ramon Soto, Northwell Health
Associate Vice President of Digital and Innovation Strategy, Emily Kagan Trenchard, Northwell Health
Director of Collaborative Services, Jennifer Tutone, Northwell Health
Associate Producer, Tom Mishra, J. Walter Thompson New York
Account Associate, Charlotte Deavers, J. Walter Thompson New York
Associate Director of Technology, Juan Turcios, J. Walter Thompson New York
Senior Digital Technical Lead, William Mincy, J. Walter Thompson New York
Lead Experience Design Architect, Serge Bisson, J. Walter Thompson New York
奖项
戛纳国际创意节 2017
入围 健康类
Health & Wellness Tech
戛纳国际创意节 2017
入围 医药类
Patient Engagement Utilities
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