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Ramadan Kareem

文案cnen
Ramadan Kareem
基本信息
行业: 餐饮业
媒体:影视
时间:2006年8月1日
投放:南非
语言:英语
风格: Minimalism
说明cnen
For those not familiar with this Islamic pillar it's a month of fasting practiced by all observant Muslims. Eating, drinking and smoking are not allowed between dawn (fajr) and sunset (maghrib). We had to develop a generic spot for Nando's that would run during this Holy Month.




Ramadan is probably one of the most religious Islamic holidays of the year and usually any advertising done for this holiday is extremely safe in order not to offend anyone. This stirred us to produce an ad in the spirit of Ramadan that would stand out amongst the clutter and an ad that would put a smile on peoples faces no matter where in the world they happen to be celebrating the Holy Month of Ramadan.




Create a simple spot that will register in the minds of those who are fasting. A spot that will jump into their heads everyday as they wait for the sun to set in order to break their fast.




For once, Muslims were seen to have a sense of humor. The ad was released virally and soon made its way on Islamic blogs and websites around the world. The feedback was hugely positive bar a few exceptions from one or two people. The ad was viewed by thousands of people over the Internet and has already received acclaim in the region. It also won the Middle East's first Gold Epica
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
制作公司:
导演:
后期制作:
其他职位:Production Company Producer Tim Smythe
Sound Production BKP
奖项
Dubai Lynx Awards 2007
金奖
Restaurants & Fast Food Outlets
The Loerie Awards 2007
铜奖
Advertising: TV & Cinema Commercials
EPICA (Europe's Premier Creative Awards) 2006
优胜金奖
Food
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