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No chance of flame

No chance of flame | Orel Corporation | 腾迈 | TBWA
下载原始文件 下载原始文件 JPG | 1400x891px
基本信息
行业: 视听与电子产品
媒体:平面
风格: Minimalism
说明cnen
Objective: To communicate the safety advantage of using circuit breakers to Sri Lankan masses who are largely unaware of the product benefits.
Insight: Traditionally, Sri Lanka is very conservative for young couples. They are always under strict adult supervision when they visit each other. There’s always an adult monitoring them to stop them from going overboard with their mutual affections.
Idea: We show an adult sitting intimidatingly in the middle of a young couple, completely dousing their romantic flame. With a copy line that reads “No chance of flame” we further drive our message that our circuit breakers too, similarly protect electrical systems from overloading, preventing fires from within.
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