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Selection of Poophemisims

基本信息
行业: 美容与健康
媒体:广播
投放:南非
风格: Minimalism
说明cnen
EntrySummary

“Poophemisms” are a play on euphemisms, which use mild or roundabout expressions to refer to something considered too unpleasant or embarrassing to mention directly.
BriefExplanation

Constipation is embarrassing, no one wants to refer to it directly, and yet it is a common ailment many suffer from. How can Gui Ling Yuan Fang Herbal Tea, which specialises in products that relieve occasional constipation, make the topic less awkward?Enter Poophemisms. A series of humorous, whimsical phrases that refer to the problem of constipation in an indirect, tongue-in-cheek way – thereby making light of an awkward topic. Each radio spot features a well-spoken, elderly gent reading out a series of ‘poophemisms’ which humorously indirectly refer to constipation, thereby making light of a normally awkward topic.
ScriptInEnglish

V/O: Gui Ling Yuan Fang Tea, an effective relief from occasional constipation presents a selection of “poophemisms”. (MUSIC begins)V/O: When the delirious donkey gets caught in the quicksand. V/O: When the headstrong daredevil hits bumper to bumper traffic. V/O: When they shy hippo has a particularly bad fat day. V/O: When the chunky pineapple finds itself in an awkward predicament. V/O: When the swollen ape gets a severe case of stage fright. (MUSIC stops)V/O: Gui Ling Yuan Fang Tea. We take care of the unmentionable.
制作信息
品牌:
广告公司:
首席创意官:
创意总监:
文案:
其他职位:Entrant Company: Y&R SOUTH AFRICA, Cape Town, South Africa
Additional Company: Y&R, Hong Kong, HONG KONG
奖项
戛纳国际创意节 2017
入围 健康类
Nutraceuticals
戛纳国际创意节 2017
入围 广播
Casting & Performance
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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