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Carling Black Label Soccer Song for Change

基本信息
行业: 酒精饮料
媒体:广播
投放:南非
语言:英语
风格: Minimalism
说明cnen
South Africa’s abuse rate is 5 times higher than the global average. These rates spike after football games, and the number 1 excuse is alcohol. As SA’s biggest beer brand, Carling Black Label decided to go from the no.1 excuse for women abuse, to the no.1 champion against it. Widely known as the masculine brand for real men, Carling set out to use their influence over South African males to change their attitudes around GBV by spreading the word that there is #NoExcuse for women abuse.
制作信息
品牌:
广告公司:
制作公司:
剪辑:
奖项
D&AD 2019
木铅笔 广播与音频
Innovative Use of Radio & Audio
最新更新
加载中...
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