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基本信息
行业:	汽车及相关服务
媒体:	影视
投放:	巴西
风格:	Minimalism

说明cnen
Falling asleep at the wheel is a major danger for motorists, and a leading cause of accidents for truck drivers. So Ford Trucks developed Safe Cap – an ordinary looking cap but with sophisticated technology. It can interpret a driver's head movements and alert them when they start to feel drowsy. The alert is made using vibratory, visual and sound-based signals.

制作信息
品牌:	福特
广告公司:	GTB (巴西 圣保罗)
制作公司:	Antfood Bolha PBA Cinema

奖项
	D&AD 2018 木铅笔 数字营销 Innovative Use of Beta Technology