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Tiger’s Arrived

Tiger’s Arrived | Paddy Power | Officer & Gentleman
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文案cnen
Tiger’s arrived (let’s hope his driving improves)
基本信息
行业: 金融与法律服务
媒体:户外
风格: Minimalism
说明cnen
Description
Tiger Woods has just arrived in Northern Ireland for the British Open, so we went there to meet him with a special greeting. On the 10th anniversary of the worst drive of his career, we wanted to remind him and everyone that even if you drop the ball, you can always get back on the fairway, just like he has. To do so, we created a massive billboard in Portrush, Northern Ireland (site of this weekends tournament) featuring the same model Cadillac Escalade that Woods fatefully crashed a decade ago, marking the beginning of his downfall.

Integrated advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Gambling.
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