注意

文件暂时无法下载,请稍候再试!

注意

当前文件大小MB,你的下载剩余量(MB)已不足。

月下载量(150MB)将在每月第一天上午8:01分更新。

下载作品须先扫描二维码
并关注官方微信

注意

考虑到带宽成本,WELOVEAD提供的是有限量免费下载。

请在下载前,注意以下数据:

下载前余量 MB
文件大小 MB
下载后余量 MB

注意

由于当前服务器繁忙,请耐心等待秒。之后你就可以再次下载文件。

Vandal

文案cnen
It's A Skoda, Honest.
基本信息
行业: 汽车及相关服务
媒体:影视
时间:1999年3月
投放:英国
语言:英语
风格: Minimalism
说明cnen
‘Skoda jokes’ were so entrenched in British culture that, despite the brand’s acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears.

Philosophy/Solution


The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
摄影:
制作公司:
导演:
其他职位:Agency Producer Kirsty Burns
Co-Managing Director Laurence Green
Advertising Manager Chris Hawken
奖项
IPA Effectiveness Awards 2002
最佳策略改变奖
IPA Effectiveness Awards 2002
最佳新锐广告公司奖
IPA Effectiveness Awards 2002
金奖
British Arrows
铜奖
Car
最新更新
加载中...
赞助商