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The Last Beetle

The Last Beetle | 大众汽车 | Volkswagen | 恒美 | DDB
下载原始文件 下载原始文件 JPG | 1981x2800px
基本信息
行业: 汽车及相关服务
媒体:互动
风格: Minimalism
说明cnen
A little over 80 years since the first Beetle rolled off the production line, Volkswagen is bidding farewell to the iconic model which well and truly cemented itself in both motoring and advertising history. With the first Beetle produced in 1938, its international breakthrough moment took place 20 years later following its arrival in the US market and the release of 'Think Small' and 'Lemon', two DDB ads that immortalised the Beetle as a statement of modern design and popular culture. In celebration of this rich legacy, Volkswagen and DDB NZ's The Last Beetle campaign is here to pay homage to the iconic car and its lasting impact.
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