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Long Red Thin Shape

基本信息
行业: 食品
媒体:广播
投放:南非
风格: Minimalism
说明cnen
ScriptInEnglish

(MUSIC: Melancholic Music)MVO1: (Hesitant exasperated grunts)ANNCR: Please, take your time.MVO1: When you get a high five after a date. ANNCR: That is very sad.MVO2: When the toilet paper tears up instead of across.ANNCR: It makes me sad.MVO3: When you’re a telemarketer.ANNCR: Well... Andre… that is sad.MVO4:When you playing tetris and that long red thin shape just doesn’t show up!ANNCR: That’s… That’s sad.MVO5:When your dad applauds your sensible sneakers.ANNCR:Jamal. Jamal look at me. Those are fly sneakers.MVO5:M’kay.MVO6: When you’re ANGRY!ANNCR: Why are you angry?MVO6: I DON’T KNOW!ANNCR: Well that is sad.MVO7:When you reply allANNCR:I feel you. It’s sad.MVO8: When the limited offer KFC Double Down Man Meal goes off market on the 9th of January.ANNCR: That may just be the saddest thing I have ever heard.
BriefExplanation

“Men aren't supposed to get emotional.” If something sad happens they are supposed to bottle it all up inside. But KFC is for everyone and believes every man is a man, even if he gets sad. So this campaign features normal guys from all walks of life confessing some rather sad things that have happened to them. In the style of a talk show host who soothes and commiserates, our lead character comforts each of these confessions by sympathizing with the men. Finally, our lead comforter breaks a little and shows his own emotional self, when he hears the one man explain the very sad fact that: KFC's Double Down is coming off the market. That is the saddest thing of all.
EntrySummary

The KFC Double Down Burger has serious diehard fans in South Africa – it’s one of KFC’s best selling burgers amongst guys. So you can imagine the anguish when this limited-time-offer burger comes off the menu. Knowing this, KFC briefed us to communicate this to these consumers and spur them to get their Double Down Burger before it comes off the menu.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
创意总监:
文案:
美术指导:
其他职位:Entrant Company: OGILVY & MATHER JOHANNESBURG, South Africa
Marketing Director, Mike Middleton, KFC
Agency Producer, Alison Ross, Ogilvy & Mather Johannesburg
Sound Engineer, Louis Enslin, Produce Sound
Marketing Manager, Jacques Cronje, KFC
Group Director, Lauren McInnes, Ogilvy & Mather Johannesburg
奖项
戛纳国际创意节 2017
大奖 广播
Script
戛纳国际创意节 2017
金奖 广播
Restaurants & Fast Food Chains
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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