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Bloco-Thru

文案cnen
Version English
基本信息
行业: 食品
媒体:网络
时间:2019年2月
投放:巴西 圣保罗
语言:葡萄牙语
风格: Minimalism
说明cnen
Joy is in McDonald’s DNA and this is why, once again, the brand has reached out to the media to promote an unprecedented action that took place during Brazil's biggest celebration: The Carnival.
The idea was an opportunity to reinforce the relevance of the Drive-Thru platform in Brazil, which is synonymous with accessibility, agility and is present in several moments of our clients’ lives.
With two sales men dressed with Drive-Thru booth costumes, we surprised people during the “Blocos” (Carnival street parties) by giving them free burgers, fries, pies and milkshakes, and reminded everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for the brand’s digital channels.
制作信息
品牌:
广告公司:
执行创意总监:
制片:
摄像师:
剪辑:
后期制作:
其他职位:Creatives Copywriter: Rafael Bornacina, Hélio Mafia
Creatives Art Director: Leandro Vilas
Headline and copy text: Hélio Maffia, Rafael Bornacina
General Creative Director: Rafael Urenha
Creatives: Hélio Maffia, Leandro Vilas, Rafael Bornacina
Account team: Daniel Jotta, Mariana Magalhães e Fabiana Sanches
Media: Paulo Ilha, Kaline Lessio, Nathan Adelino
Projects: Marcos Yamamura, Felipe Rodriguez
Approval: João Branco, Marcelo Ferronato, Lariane Neodine Duarte
RTV: Ducha Lopes, Guilherme Rodrigues Silva
Account Management: Paula Librandi
Executive/Account: Leo Beltrão Artimonte
Directing: Rafa Damy e Thiago Artimonte
Production Coordination: Ana Paula Domingues
Executive Producer: Carlos Eduardo de Lima
Final Artwork: Alan Porciuncula
Soundtrack: Lira
Sound Producer: Lira
Sound Final Artwork: Lucha Libre
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