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Boys react to tampons

Boys react to tampons | Nett | Isobar
下载原始文件 下载原始文件 JPG | 2048x1452px
基本信息
行业: 美容与健康
媒体:网络
风格: Minimalism
说明cnen
Synopsis
The brand platform "DOERS" is about empowered girls and women in their everyday life. In Western countries, ignorance and taboos concerning first periods are still strong among teenage girls. It can lead to a lack of information that can cause Toxic Shock Syndrome.
Strategy
The strategy was to downplay the lack of knowledge and to bypass teenage girls’ embarrassment by giving them a voice. We were showing them that other people can be even more ignorant and that an important subject can be discussed lightly.
Outcome
3 307 268 views on Youtube and Facebook with only 45k of media investment. 49 639 interactions 16 225 comments of which 99% were positives In the Youtube French top ten in 2017 And a snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons.
Execution
This work has been deployed on Youtube and Facebook on the 22th June 2017 with only 45k of media investment. And we have launched snapchat account that teenage girls are still using to ask their most personal questions about periods and tampons.
CampaignDescription
The creative idea was to engage those who know even less than young girls about tampons: boys. We started a conversation with a young female audience (13-17 years old) and gave them more freedom to talk about their first periods: a taboo subject where the lack of information can be harmful.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 社交与影响力
Single Country Campaign
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