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Grayson Pery

Grayson Pery | Glasgow School of Art | 智威汤逊 | JWT
下载原始文件 下载原始文件 JPG | 2597x3047px
基本信息
行业: 公益与非盈利组织
媒体:户外
投放:英国
风格: Minimalism
说明cnen
EntrySummary

Christie’s is the world’s leading fine art auction house, with locations across the globe. Their global HQ is in London. The Ash to Art auction took place in the March Post War and Contemporary Art week, one of the three major weeks in the art sales calendar.
BriefExplanation


Translation

In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings, and home to its most successful art school.To raise money and publicity to rebuild the School, we sent ash from the fire to 25 world-famous artists. Each artist used the ash to create a new work of art.The artists produced an inventive, diverse body of work that reflected the School’s destruction with gravity and wit in equal measure. The work was exhibited at the world’s most famous auction house, Christie’s London, and received over 10,000 unique visitors in 3 days. The project received mass coverage and positive reviews from key influencers in the artistic community, reaching 42% of the UK population. The two year initiative climaxed with a live streamed auction, drawing global attention and attracting bids from 28 countries worldwide, resulting in total sales of £706,438. With further pieces still to be sold, our total is expected to be well in excess of £1 million.
制作信息
品牌:
广告公司:
执行创意总监:
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客户主管:
客户经理:
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其他职位:Creatives: Giles Hepworth, Bill Hartley
Head of Art: Dave Dye
Creative Producer: Kate Duncan
Entrant Company: J. WALTER THOMPSON, London, United Kingdom
Media Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
PR Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
Additional Company: THE GLASGOW SCHOOL OF ART, Glasgow, UNITED KINGDOM
Head of Art, Dave Dye, J. Walter Thompson London
Creative Producer, Kate Duncan, J. Walter Thompson London
Creative, Giles Hepworth, J. Walter Thompson London
Creative, Bill Hartley, J. Walter Thompson London
奖项
D&AD 2018
黄铅笔 公益创意
Advertising & Marketing Communications /Not for Profit
D&AD 2018
石墨铅笔 公益创意
Design/Not for Profit
D&AD 2018
木铅笔 直效
Direct Response/Ambient
戛纳国际创意节 2017
入围 户外
Charities & Non-profit
戛纳国际创意节 2017
入围 印刷与出版
Charities & Non-profit
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