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For Sensitive Tums

文案cnen
For Sensitive Tums
基本信息
行业: 家居与日用品
媒体:影视
投放:英国
语言:英语
风格: Minimalism
说明cnen
From Underdog To Top Dog

This case documents how Bakers Complete has risen from underdog to top dog in just 7 years. Market share has doubled, the number of dogs using Bakers has quadrupled and Bakers is today the number one complete dry dog food brand. And all this was achieved while being seven times outspent by competitors. During these seven ears the brand has had three different owners and five different marketing directors but only one agency, one integrated communication strategy and one dog.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
导演:
其他职位:Account Planner David Simoes-Brown
Advertising Manager Amanda Bindon
奖项
IPA Effectiveness Awards 2002
铜奖
最新更新
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