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The Slow Mo Marathon

基本信息
行业: 文化、娱乐与运动
媒体:户外
投放:英国
风格: Minimalism
说明cnen
BriefExplanation

At 6am, the first runners began arriving. By mid-morning, over 1100 participants had made made their way to Downtown LA to participate in our 0.3km race – run entirely in slow motion. All the way from registration, to warm up and through to the end of the race, the Baywatch Slow Mo Marathon was a real sporting event that required shutting down six lanes of traffic for a whole day. The winner was rewarded with a trip to the Miami, to walk the red carpet alongside the cast including Zac Efron, Alexandra Daddario, Kelly Rohrbach who also turned up on the day to fire the starter's pistol, hand out water and give professional advice from the sidelines.Live streamed on Facebook and later shared on social – we brought Baywatch to a whole new generation and gave global audiences a chance to experience the day in all its glory.
EntrySummary

Landing a summer blockbuster is more difficult than ever. While cultural buzz is becoming integral to box office success, with Google search volumes, Youtube views and social mentions a reliable indication of sales, winning back the crowds to cinemas requires creating top of mind awareness, for longer. By monitoring conversations online, we pinpointed the iconic elements of the original Baywatch and built our creative approach on the symbol that bore the strongest social currency – the slow motion run. Over the years slow motion running has become shorthand for Baywatch. What started as a serious filmic technique, quickly became the pre-internet equivalent of a meme. This perfectly encapsulated the knowing tone of the new updated self-referential Baywatch movie. With competitive running becoming a global trend, marathons are now a big part of culture, bringing together people from all walks of life. We simply combined the two, creating a new sport.
制作信息
品牌:
广告公司:
首席创意官:
执行创意总监:
设计:
制作公司:
制片:
导演:
摄影指导:
剪辑:
其他职位:Entrant Company: DROGA5 EUROPE, London, United Kingdom
Senior Creative, Charlene Chandrasekaran, Droga5
Senior Creative, Dan Morris, Droga5
Junior Creative, Teddy Souter, Droga5
Junior Creative, Frazer Price, Droga5
Head of Design, Chris Chapman, Droga5
Head of Production, Chris Watling, Droga5
Strategist, Farah Dib, Droga5
Group Account Director, Rebecca Lewis, Droga5
Chairman Droga5, David Droga, Droga5
Chief Executive Officer, Bill Scott , Droga5
Head of Client Services, Amy Garrett, Droga5
Chief Strategy Officer, Dylan Williams , Droga5
Line producer , Leah Fleischmann, Smuggler
Assistant Editors, Martin Hseih and Sebastian Zotoff, Rock Paper Scissors
Managing diector, Linda Carlson, Rock Paper Scissors
Executive producer , Rana Martin , Rock Paper Scissors
奖项
The One Show 2018
优秀奖 社会影响力营销
Influencer Marketing / Single Channel
戛纳国际创意节 2017
铜奖 推广活动
Live Shows / Concerts / Festivals
戛纳国际创意节 2017
入围 户外
Interactive Outdoor Experiences
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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