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Stop The Spread - Contactless Donations

Stop The Spread - Contactless Donations | Melanoma Institute | Disciple
下载原始文件 下载原始文件 JPG | 800x567px
基本信息
行业: 专业与公共服务
媒体:户外
投放:澳大利亚
风格: Minimalism
说明cnen
Entry Summary
Stop the Spread is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there.
Translation
Currently, Australia has the highest incidence of melanoma in the world with one person dying every six hours. Melanoma Institute Australia has been making some major breakthroughs in curing the disease that is referred to as Australia’s national cancer. But as they are a not for profit organisation, it relies on the incredible generosity of the community to continue its vital work in preventing, diagnosing and treating melanoma.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
制片:
导演:
其他职位:Marketing Co-ordinator: Ariane Forsythe
Creative Partner: Tim Brown
3D Animator: Dylan Neill
Marketing Manager: Rebecca Havas
Head of Creative Solutions: Alan Klein
Marketing Director: Essie Wake
Creative Partner: Pete Buckley
Innovate Technical & Project Manager: Shirley Tsang
Communications Manager: Leah Slattery
奖项
戛纳国际创意节 2016
入围 户外
Use of Digital Outdoor
最新更新
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