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Specimens Monologues

Specimens Monologues | The Field Museum | 李奥贝纳 | Leo Burnett
下载原始文件 下载原始文件 JPG | 2048x1452px
基本信息
行业: 文化、娱乐与运动
媒体:互动
投放:美国
风格: Minimalism
说明cnen
EntrySummary
With no shortage of talent, Chicago has cemented its reputation as America’s comedy mecca with names like Bill Murray, Tina Fey, and Steve Carell. We wanted to tap into Chicagoans’ innate ability to be funny, to draw them back to the Field Museum.
BriefExplanation
To get local Chicagoans engaged with the Field Museum, we made them part of it. After writing monologues for every specimen in the exhibition, we built a mobile recording booth (with live professional voiceover coaching) and took it to the four corners of Chicago. At each stop, we asked people to get in the booth, read a script and, using their voice, bring a specimen to life. The best performances became the official voice of the specimen in the exhibition. Chosen participants could hear themselves, or their friends and family, inside the exhibition via an audio guide tour. All voices became part of the museum’s permanent collection, creating a perpetual bond between the Field Museum and the people of Chicago.
制作信息
品牌:
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奖项
戛纳国际创意节 2018
铜奖 娱乐
Talent: Live Experience
戛纳国际创意节 2018
铜奖 户外
Ambient > Interactive Experiences
戛纳国际创意节 2018
入围 直效
Digital & Social > Co-creation & User Generated Content
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