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Diamond

文案cnen
The chicken you can trust
基本信息
行业: 食品
媒体:影视
时间:2005年5月5日
投放:法国
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


A new challenge for our chicken, who is now faced with a more « psychological » test. A jeweller leaves the room to go and answer the phone leaving a priceless diamond necklace in the hands of the chicken.

Context


At DDB Paris, we still remember that little local brand which came to us asking for our help to promote it.
Just over a year later, the brand has come a long way after the success of its advertising campaign (based on its ads’ originality, breaking with the usual codes of the sector), Le Barran is now present in supermarkets all over the country.

Philosophy/Solution


Having made its mark, the South-Western French poultry brand, along with its agency DDB Paris, decided to target television audiences with two new adverts.

DDB Paris has succeeded in renewing and at the same time retaining the original advertising ploy specific to the Le Barran saga, which was such a success. The agency proves once again that you can always trust a chicken raised in the open air!
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户经理:
导演:
摄影指导:
其他职位:Executive Producer Cyril Deleye
Account Director Bertrand Janny
Agency Producer Jean-Luc Bagur, Florence Pothiee Sperry
Advertising Manager Benoît Dubroca
奖项
FAB Awards (International Food and Beverage Creative Excellence Awards) 2006
FAB奖
TV / Savoury Foods
戛纳国际创意节 2005
铜奖
Savoury Foods
Eurobest - The European Advertising Festival 2005
银奖
Savoury Foods
最新更新
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