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The Museum of Me

基本信息
行业: 视听与电子产品
媒体:网络
投放:日本
风格: Minimalism
说明cnen
Describe the brief from the client
The campaign aimed to engage Intel brand and global online users, and to promote Intel’s smart new processor as a 'Visibly Smart' experience, which is the catchphrase for the processor to both existing and new customers.

Creative Execution
We felt that behind the world-renowned tagline 'Intel inside' was a brand story about how Intel innovates in our digital lives from the inside. To give this story a tangible shape, we presented users’ daily activities in an artistic way through the global social platform Facebook. By personalising the user experience and linking it to the brand, we were able to create an emotionally relevant experience. And by providing a visual experience that gives shape to the theme of Intel’s Core i5 processor 'Visibly Smart', we were also able to create a link to the products as well.

Describe the creative solution to the brief/objective.
We created The Museum of Me, a visual experience which reveals who you are as a reflection of your Facebook activities, and used Facebook as its platform in order to create WoM. Just by connecting to Facebook, it visualises elements such as your close friends and most frequently used words as visually stunning museum exhibits.

Describe the results in as much detail as possible.
Within 2 weeks of launch, the site achieved +540,000 'likes', +790,000 shares in Facebook, and +130m impressions on Facebook. Also, the press and analysts covering social networking and computing trends weighed in, creating a huge buzz on the Internet.

‘The Museum of Me’ is an interactiveonline experience that reveals who you areas a reflection of your Facebook activities.We created this personalised museum exhibit to promote Intel’s smart new processor.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
设计:
客户企划:
制作公司:
制片:
导演:
音乐:
其他职位:Other: Eiji Tanigawa, TAIYO KIKAKU co., ltd.
Other: Seiichi Saito, Rhizomatiks co., ltd.
Other: Satoshi Takahashi, TAIYO KIKAKU co., ltd.
Other: Masanori Sakamoto, DELTRO INC.
Other: Ken Murayama, DELTRO INC.
Other: Takagi Masakatsu
Other: Shimpei Oshima, Projector inc.
Other: Toru Hayai, TAIYO KIKAKU co., ltd.
Other: Hiroshi Takeyama, TAIYO KIKAKU co., ltd.
Other: Takashi Yasuno, TAIYO KIKAKU co., ltd.
Other: Yuuki Nemoto
Other: Mitsuhiro Azuma
Other: Keisuke Nishina, TAIYO KIKAKU co., ltd.
Other: Hajime Sasaki, MountPosition Inc.
Other: Hirohisa Mitsuishi, MountPosition Inc.
Other: Lilia Silva, Latina International Corporation
Production Manager: Yoshinari Hama, TAIYO KIKAKU co., ltd.
Other: Yoko Hata, aiin CO., LTD.
Technical Director: Seiichi Saito, Rhizomatiks co., ltd.
Interactive Designer, Flash Developer: Ken Murayama, DELTRO INC.
Project Manager, Planner: Shimpei Oshima, Projector inc.
CG Director: Toru Hayai, TAIYO KIKAKU co., ltd.
CG Designer: Hiroshi Takeyama, TAIYO KIKAKU co., ltd.
CG Designer: Takashi Yasuno, TAIYO KIKAKU co., ltd.
CG Designer: Yuuki Nemoto
CG Designer: Mitsuhiro Azuma
CG Producer: Keisuke Nishina, TAIYO KIKAKU co., ltd.
System Engineer, Programmer: Hajime Sasaki, MountPosition Inc.
System Engineer, Programmer: Hirohisa Mitsuishi, MountPosition Inc.
Production Manager: Yoshinari Hama, TAIYO KIKAKU co., ltd.
Music Producer: Yoko Hata, aiin CO., LTD.
Technical Director: Seiichi Saito
Interactive Designer: Ken Murayama
Programmer: Hirohisa Mitsuishi, Hajime Sasaki
Video Producer: Keisuke Nishina
Music Producer: Yoko Hata
奖项
戛纳国际创意节 2012
金奖 内容与娱乐营销
Best use or integration of digital media
戛纳国际创意节 2012
银奖 直效
Social Media & Viral Marketing
戛纳国际创意节 2012
铜奖 推广
Best use of Social Media Marketing in a Promotional Campaign
克里奥奖 2012
大奖 互动
Social Media
克里奥奖 2012
银奖 内容与联系
克里奥奖 2012
银奖 创新媒体
D&AD 2012
年鉴奖 数字广告
Digital Solutions & Use of Social Media
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