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Replacement Smokers

文案cnen
Connect truth
基本信息
行业: 公益与非盈利组织
媒体:影视
时间:2004年
投放:美国
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


The tobacco industry needs new customers to replace the ones that their product kills. This spot shows people putting mannequins on the street to act as 'replacement smokers', with stickers saying 'replacement'. A young girl shown does not have a replacement for her father who died from emphysema.

Context


This spot was made in collaboration with Crispin Porter + Bogusky, Miami
制作信息
品牌:
广告公司:
执行创意总监:
创意总监:
文案:
美术指导:
客户经理:
制作公司:
制片:
导演:
剪辑:
其他职位:Programmer Ebbey Mathew
Design Company Cuban Council
Account Creative Director Meghan
Siegal Agency Producer Barry Frechette, Terry Stavoe, Teri Vasarhelyi, Rupert Samuel, Amy Favat
P Ebbey Mathew
Flash Developer Chris Teso
Information Architects Melissa Goldstein
Information Architects Joe Antonuccio
Information Architects Priya Chitre
Group Creative Director Pete Favat, Alex Bogusky
Cinematography Tim Orr
Agency Producer Barry Frechette, Terry Stavoe, Teri Vasarhelyi, Rupert Samuel
Editing Company Cosmo Street Editorial, Inc.
Music Jeff McAlwain Music
Recording Studio Soundtrack Recording Studios
Interactive Designer Cindy Moon, Meghan Siegal, David Chung, Max Pfennighaus
Programmer Adam Buhler, Doug Smith, Ebbey Mathew
Information Architect Melissa GoldsteinEditing Company Cosmo Street Editorial, Inc.
奖项
International ANDY Awards 2006
银奖
Public Service/Non-Profit Organizations
International ANDY Awards 2005
Richard O'Reilly
戛纳国际创意节 2004
银奖
Public Health & Safety
International ANDY Awards 2004
铜奖
Public Service
The One Show 2004
银铅笔
Public Service/Political TV: Campaign
最新更新
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