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Daddy Yankee vs. Breast Cancer

Daddy Yankee vs. Breast Cancer | Susan G. Komen Foundation | 智威汤逊 | JWT
下载原始文件 下载原始文件 JPG | 2048x1452px
基本信息
行业: 公益与非盈利组织
媒体:网络
投放:波多黎各
风格: Minimalism
说明cnen
ScriptInEnglish
I almost can’t Control my nerves Never in my life had I felt so scared Makeup hides my psychological state Waiting to hear back regarding my diagnosis Doctor’s voice: We found a malign mass in your scans Verse 1 (The Victim) I have CANCER I’m in a state of limbo, in a TRANCE In the flash of an eye my world is upside down Will I die? Will I live? Who will decide? How will this affect my loves ones when I tell them? Time is running I start noticing the changes in my body The raw reflection Of accepting the new me in the mirror I confront her face to face every day that I go out Not all princesses have long hair Regardless, your presence crucifixes my wounds Who do you think you are to take away my breasts that are a source of life! Who are you to pluck away the petals from this flower! But I’m lotus purity and honor My resolution is to kill depression The anxiety There’s no option, the decision lies in me Of being a victim or a warrior in the REMISION MISION My mind screams freedom even though you’re my prison (PRE CHORUS) IT’S ME AGAINST YOU Who will win? Who will lose? IT’S ME AGAINST YOU Someone has to DEFEAT IT’S ME AGAINST YOU In this power struggle This one thing I will promise, I WON’T BACK DOWN (CHORUS) In this battle you’re not invincible I’m in fight mode I’m indestructible You’re not You’re not You’re not going to tear me down FUCK CANCER You’re not You’re not You’re not going to intimidate me FUCK CANCER Verse 2 (The WARRIOR) You want to see me dead like a piano without keys You live within me as an intruder Because it’s me who sets the rules The venom goes non-stop radioactive like a thunder, I hear a voice that tells me you’re in the hands of GOD I’m a chemo soldier even if it burns me I’m a caterpillar legend going through metamorphosis I’m a daughter, I’m sister, I’m a grandmother, I’m a MOTHER I’d rather give you the battle before it’s someone from my blood I WON’T through in the towel Until one of us leaves There’s no truce against the enemy In the battle field You can touch my body But my soul is untouchable Even if you tear my flesh My faith is unbreakable You won’t take away my spirit because it’s stronger This war is already won even if I face death (PRE CHORUS) IT’S ME AGAINST YOU Who will win? Who will lose? IT’S ME AGAINST YOU Someone has to DEFEAT IT’S ME AGAINST YOU In this power struggle This one thing I will promise, I WON’T BACK DOWN (CHORUS) In this battle you’re not invincible I’m in fight mode I’m indestructible You’re not You’re not You’re not going to tear me down FUCK CANCER You’re not You’re not You’re not going to intimidate me FUCK CANCER (OUTRO) “Tears down my face and the pain is immense, Philippians 4:13”
EntrySummary
Daddy Yankee is today's most popular Latin music star in the world, and thanks to his innovative repertoire, this Puerto Rican singer, and songwriter has established himself as one of the most influential names in the fields of reggaeton and Latin Urban Music. Reggaeton is a musical genre which originated in Puerto Rico during the late 1990s. It is influenced by hip hop and Latin American and Caribbean music. Vocals include rapping and singing, typically in Spanish. There is a type of reggaeton called “tiraera” best known as rap battle, which is a type of rapping that includes bragging, insults and boasting content. Battling can occur on recorded albums, freestyled spontaneously in live battles, or even announced and launched in social media. When a rap battle is announced in Puerto Rico the whole country stops until the opponent is revealed and the song is launched.
BriefExplanation
Daddy Yankee is the most streamed artist in the history of Spotify and YouTube. He is a world-renowned rapper famous for his rap battling skills. Rap battles are a worldwide phenomenon where one rapper challenges another with no purpose. Rap battles are usually between two artists, but for the first time a different opponent was going to be challenged. The first rap battle song with a bigger purpose: to confront breast cancer and give patients a weapon to fight it. Daddy Yankee wrote the song inspired by his interviews with cancer patients. He needed to capture how they felt and their anger. This audio was shared with breast cancer patients so they could use it as a coping mechanism and anger outlet. This way, a song was transformed into a weapon for breast cancer patients and their everyday battle.
制作信息
品牌:
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奖项
戛纳国际创意节 2018
铜奖 广播与音频
Sectors > Not-for-profit / Charity
戛纳国际创意节 2018
入围 音乐娱乐
Use of Original Composition
戛纳国际创意节 2018
入围 音乐娱乐
Production of Exclusive Artist Content in Partnership with a Brand or a Cause
戛纳国际创意节 2018
入围 社交与影响力
Content Marketing > Partnerships
戛纳国际创意节 2018
入围 社交与影响力
Content Creation
戛纳国际创意节 2018
入围 社交与影响力
Content Marketing > Social Video
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