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Cello Challenge

Cello Challenge | Berliner Philharmonie | Scholz & Friends
下载原始文件 下载原始文件 JPG | 1024x768px
基本信息
行业: 文化、娱乐与运动
媒体:网络
投放:德国
语言:英语
风格: Minimalism
说明cnen
Description / Synopsis


Most fans of classical music are wealthy, well-educated, and old. That's why the Berliner Philharmoniker took a new approach to make friends among young people. They launched an online game on their website, where visitors take the role of a Cello Player. The game spread like wildfire, with zero media buy. Sales for chamber concerts went up
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
摄影:
排版:
客户经理:
其他职位:Programmer Fabian Aumiller
奖项
Golden Drum International Advertising Festival 2008
金鼓
Websites and microsites
International Advertising CUP (THE CUP) 2008
提名/优胜奖
Best of Products & Services / Entertainment, Recreation and Leisure
ADC*E 2008
金奖
New & mixed media - 3.2 Online Advertising
Meribel Ad Festival - Central Europe Cristal Awards 2008
Cristal
Europe: Product &/or Event Site
The Cresta Awards 2008
优胜奖
Interactive
最新更新
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