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Pin Tabs

基本信息
行业: 非酒精饮料
媒体:影视
风格: Minimalism
说明cnen
Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame
For the first time, the pop tabs of the cans become a media and bring ready to use pins
Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world.
Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are.
To launch an idea with such potential, Coca-Cola looked for an equally spectacular event. And in partnership with Marvel Studios, the debut was with the film Avengers: Endgame. The limited edition with the pins of the 12 characters of the film were distributed in the premiere of Cinemark, the largest movie theater chain in Brazil, release by the influencers and sold in the brand’s e-commerce.
About Marvel Studios’ Avengers: Endgame
The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, “Avengers: Endgame.”
Kevin Feige produces “Avengers: Endgame,” and Anthony and Joe Russo are the directors. Louis D’Esposito, Victoria Alonso, Michael Grillo, Trinh Tran, Jon Favreau, James Gunn and Stan Lee are the executive producers, and Christopher Markus & Stephen McFeely wrote the screenplay.
制作信息
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首席创意官:
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美术指导:
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其他职位:Marketing: Poliana Sousa, Beatriz Bottesi, Yugo Motta, Flavio Reghini
Product: Coca-Cola without sugar
Executive VP and RJ General Director: Marcio Borges
Head of Art: Felipe Gomes
Creation: Pedro Chaves e Alexandre “Xela” Oliveira
Planning VP: Luciana Padovani
Planning: Luiza Portella, Hugo Santos, Jorge Gloss, Carolinne Tavares and Mariana Valmoré
Account: Fabricio Aurichio, Tarso Campos, Bianca Almeida, Patricia Lopes, Renata Veloso and Rodrigo Ribeiro
Media VP: André França
Media: André Simões, Elton Baesso, Lorena Dias, Régis Rabelo and Maria Lúcia Zamprogno
Production VP: Tato Bono
Production: Nereu Marinho, Ricardo Rodrigues
RTV: Juliana Lutterbach e Ana Borges
Motion: Yuri Porto
Projects: Erika Casal, Gustavo Tupinambá, Felipe Ribeiro and Juliana Melo
Pins’s producer: Fage Metais e Acessórios
Executive production: Aramis Barros
Production assistant: Giovanna Imperatore
Camera operation: Luiz Roberto Albertin
Editor Assistant: Felipe Ferreira
Motion Graphics: Bernardo Ribeiro
Account: Úrsula Silva
3D and post production: Fujocka Creative Images
Account: Tatiana Nascimento e Marina Nascimento
Executive Production and Coordination: Marilia K Franco
Visorama’s account: Samanta Martins
Public relations: Kerena Neves and Bruna Ramos
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