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Corruption Detector

基本信息
行业: 公益与非盈利组织
媒体:网络
投放:巴西
风格: Minimalism
说明cnen
Synopsis
General elections are scheduled to be held in Brazil in October 2018. More than 40,000 candidates favored by a complex justice system designed to hide their acts of corruption are flooding the country with electoral campaigns. That's why ReclameAQUI, the number one consumer-protection company in Brazil, decided to expand its business to citizen-rights. And in a country with over 200 million smartphones, there was no better way to fight corruption then turning their phones into a weapon against corruption.
Strategy
The strategy was simple: when corrupt politicians show their faces, we drop their masks. In a year when politicians must ask for votes to a country where there is a smartphone for each citizen, we gave a useful weapon to voters that left the corrupt ones no place to hide: a simple and free app. Since voting is mandatory in Brazil, Corruption Detector app has put, for the first time, the hunt for dirty politicians in the hands of people. People can now see the true face of corrupt politicians, and with an up and coming election, 120 million voters can now change the face of the country.
Outcome
In just one week Corruption Detector became the most downloaded App in Brazil, with more than 400.000 downloads. It was also highlighted as #1 Apps We Love at Apple Store and #1 Trending Apps at Google Play. In a few days, Corruption Detector took over the media and social conversations. With zero media investments, more than 120 million people were impacted. The project became a mass topic of discussions of voters and authorities, including Federal investigators at the Operation Car Wash and the Attorney General of the Republic, Rodrigo Janot. As a result, while corrupt politicians tried to sue us, clean politicians used it on social networks to promote their integrity. But, most importantly, by knowing the true face of each candidate, voters can now change the face of the country.
Execution
The Corruption Detector app uses Microsoft facial recognition technology, which gives it 98% accuracy. In order to create our database and make it simple for anyone to understand, we had to gather data across hundreds of courts all over Brazil. It took us months to analyze, select which accusations and investigations concerned corruption or public administration fraud, and organize the information into one simple list. Then, we translated the legal jargon into all those incomprehensible court records into language anyone would find easy to understand. The app was launched by one of Brazil’s most renowned comedians, who went to Brasília, and stood outside Congress, taking selfies with politicians and showing Brazilians how the app works. Since then, the number of downloads has never stopped growing.
CampaignDescription
Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2019
金奖 数字制作
Craft - Web UX / UI / User Experience
戛纳国际创意节 2019
铜奖 媒介应用
Single-market Campaign
D&AD 2019
黄铅笔 数字营销
Digital Tools & Utilities
D&AD 2019
木铅笔 数字设计
Platforms & Apps
D&AD 2019
木铅笔 直效
Direct Response/Digital
D&AD 2019
入围 公益创意
Service Innovations
D&AD 2019
入围 媒介应用
Use of Mobile
The One Show 2019
金铅笔 数字制作
Craft - Web UX / UI / User Experience
The One Show 2019
铜铅笔 直效
Digital & Online / Websites & Mobile
The One Show 2019
优秀奖 数据创意应用
Creative Use of Data / Data Visualization
The One Show 2019
优秀奖 移动应用
Applications
The One Show 2019
优秀奖 移动应用
Utility
戛纳国际创意节 2018
大奖 移动应用
Technology > Data / Insight
戛纳国际创意节 2018
金奖 移动应用
Utility Apps
戛纳国际创意节 2018
银奖 品牌体验与激活
Use of Mobile & Devices
戛纳国际创意节 2018
铜奖 品牌体验与激活
Low Budget / High Impact Campaign
戛纳国际创意节 2018
铜奖 直效
Digital & Social > Use of Mobile
戛纳国际创意节 2018
铜奖 移动应用
Brand-led Mobile Apps
戛纳国际创意节 2018
铜奖 可持续发展目标
Peace, Justice and Strong Institutions
戛纳国际创意节 2018
入围 创意数据
Data Visualisation
戛纳国际创意节 2018
入围 直效
Sectors > Corporate Social Responsibility (CSR) / Corporate Image
戛纳国际创意节 2018
入围 直效
Data Strategy
克里奥奖 2018
银奖 数字/移动
Apps
克里奥奖 2018
铜奖 直效
Digital/Mobile
克里奥奖 2018
入围 公关
Cause Related
视频语音识别与翻译工具

我们采用了 Google Cloud Speech-to-Text(利用机器学习技术将语音转换为文本)与有道自然语言翻译服务
开启此功能,可以实现:
1. 在播放视频时,同步浏览视频原文字幕
2. 在此处选中字幕单词即可显示其中文翻译

* 与人工专业翻译不同,语音识别与自然语言翻译均存在偏差与非官方性,请仅作为参考。

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