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Handdown

文案cnen
Part of Your Mediterranean Diet.
基本信息
行业: 食品
媒体:影视
投放:英国
语言:英语
风格: Minimalism
说明cnen
Divided we Dine, United we Dream

This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a €40 million to a €100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
导演:
其他职位:Advertising Manager Petra Zinkweg
奖项
IPA Effectiveness Awards 2002

IPA Effectiveness Awards 2002
最佳国际市场
IPA Effectiveness Awards 2002
银奖
最新更新
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