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Nike: Before and After

基本信息
行业: 服装
媒体:影视
时间:2011年6月
投放:巴西
风格: Minimalism
说明cnen
Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.

This commercial pays homage to ace football player Ronaldo in his friendly farewell game playing for the Brazilian All-Star Team against Romania. The film shows how Ronaldo has been able to divide the world of football into two eras: before and after Ronaldo. In just 60 seconds we get the general picture of Ronaldo’s characteristic qualities, such as his fast and technical playing style, which has influenced thousands of new soccer players and rooters, creating an unprecedented aura of glory for Brazilian soccer.
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其他职位:Creatives: Eduardo Lima, João Linneu, Theo Rocha
Head of Art: João Linneu
Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli
Composer: Music by Barbatuques "Baianá"
奖项
戛纳国际创意节 2012
铜奖 影视
Short Format Internet Film
克里奥奖 2012
银奖 影视
Music-Licenced
D&AD 2012
提名 影视广告
TV Commercials 41-60 seconds
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