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Milk

文案cnen
You either love it or hate it.
基本信息
行业: 食品
媒体:影视
投放:英国
语言:英语
风格: Minimalism
说明cnen
This case documents how, despite being in a declining market, Marmite managed to grow at an average of 5% p.a. between 1995 and 2001. This was achieved with little more than an extremely effective ad campaign and associated PR. This activity was instrumental in repositioning Marmite's brand image and re-introducing lapsed users. Econometrics showed how the £12.4m spent on advertising increased sales by £53.5m and that without the advertising and PR the sales would have fallen by 26%.
制作信息
品牌:
广告公司:
创意总监:
文案:
美术指导:
客户主管:
客户经理:
客户企划:
制作公司:
制片:
导演:
奖项
IPA Effectiveness Awards 2002
年度实效公司奖
IPA Effectiveness Awards 2002
银奖
FAB Awards (International Food and Beverage Creative Excellence Awards) 2001
FABulous奖
Savoury Foods
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