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The Alternatives - Yourself

基本信息
行业: 公益与非盈利组织
媒体:广播
投放:加拿大
风格: Minimalism
说明cnen
ScriptInEnglish
DOCTOR: As a doctor, I know getting your prostate checked can help with early detection of prostate cancer … but a lot of men don’t like the idea of a stranger putting a finger in their rectum. So here’s an alternative: Do it yourself. Here’s how: Pick a finger you want to work with. I like to use my index finger but it’s your rectum. Next you’ll need to prep your finger for rectal investigation. My advice would be to remove any sharp edges from the fingernail. Now point your finger skyward and apply a dollop of lubricant. Ok, go ahead and get into a three point football stance … And let’s reach your free arm around back to the rectal region. Take a deep breath, uncock your lubricated finger, and let’s go ahead and put it in your bum. Now that you have your own finger in your own rectum, you’ll wish you knew what the heck you were looking for. Go see your Doctor. It may save your life. ANNOUNCER: A message from Prostate Cancer Canada.
BriefExplanation
1 in 8 men will get prostate cancer. But 8 in 8 men don’t like the idea of getting a prostate exam from a doctor, even though it can save their lives. It’s too uncomfortable. So this radio spot gives men detailed instructions for the alternative to a doctor: doing it yourself.
制作信息
品牌:
广告公司:
制作公司:
奖项
戛纳国际创意节 2018
入围 广播与音频
Script
克里奥奖 2018
铜奖 广播技术
Copywriting
The One Show 2018
银铅笔 广播
Craft / Writing - Campaign
The One Show 2018
银铅笔 广播
Broadcast / Any Length - Campaign
The One Show 2018
优秀奖 广播
Craft / Writing - Single
The One Show 2018
优秀奖 广播
Broadcast / Any Length - Single
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